Buy multiflora if you want one jar for everything. Buy ajwain for winter, throat and chest. Buy fennel for summer, for after meals, and for children. All three are raw and unheated from our own hives — the difference is what the bees foraged on, and that changes the taste and the traditional use.
The Decision
| You want… | Buy | Taste |
|---|---|---|
| One jar for everything | Multi Flora | Balanced, floral, varies by season |
| Winter, sore throat, cough | Ajwain Honey | Sharp, herbal, warming |
| Summer, digestion, children | Fennel Honey | Mild, sweet, faint aniseed |
| To gift | The Honey Hug | All three, so they can compare |
| Face packs and skin use | Any — multiflora is cheapest | — |
If You Buy Only One
Multiflora. It is the everyday jar — in tea once it has cooled, on toast, in a face pack, stirred into spirulina to make it drinkable. The other two are for specific jobs.
If you have a household with children, fennel is the one they will actually eat. It is the mildest of the three.
How Much to Buy
Our jars are 250 g and 500 g.
- One person, a spoon most days — 250 g lasts roughly 6–8 weeks
- A family, daily use — 500 g, and expect a month
- Buying for a cough — 250 g of ajwain is plenty for a season
Honey does not expire, so there is no freshness argument against the larger jar. Edible honey has been recovered from Egyptian tombs. The only storage rules are: keep it dry, keep it out of the fridge, and always use a dry spoon.
The One Thing That Proves It Is Real
It crystallises. Most people think crystallised honey has gone bad. It is the opposite — honey is a supersaturated sugar solution and glucose naturally comes out of it over time.
Honey that never crystallises has usually been heated hard or ultra-filtered. Ours will crystallise, at different rates depending on the season and the flower. Stand the jar in warm water to liquefy it. Never the microwave — it destroys exactly what you paid for.
And to be straight with you: the water test, the thumb test and the flame test do not work. They test thickness, not origin. See How to Check If Honey Is Pure.
Two Things to Know Before Buying
- Never give honey to a child under one year old. Any honey, raw or processed — risk of infant botulism. This is not a caution to skim past.
- Honey is not diabetic-friendly. It is roughly 76% sugar. "Raw" and "natural" describe how it was made, not what it does to your blood glucose. See Is Honey Safe for Diabetics? — we sell honey and would still rather tell you.
Where Raw Honey Genuinely Matters (and Where It Does Not)
Worth paying for raw: taking it for a sore throat, any skin use, and taste. The enzymes behind those are heat-sensitive.
Not worth it: baking. You are about to heat it to 180°C. Use the cheapest honey you have.
And in tea: let the cup cool below about 40°C before you add honey. Costs nothing, keeps the benefit.
Full comparison: Raw Honey vs Processed Honey · the three compared in detail.
Frequently Asked Questions
Is one healthier than the others?
Not meaningfully. Choose on taste and traditional use.
Why does the colour differ between jars?
Different harvest, different forage, different season. Real single-origin honey varies. Uniformity across years would mean blending.
Can I use it on my face?
Yes — honey is a humectant and mildly antibacterial. It is the ingredient that stops a neem or clay pack from over-drying your skin.
My honey crystallised. Should I return it?
No — it is doing what real honey does. Warm the jar in warm water.
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All honey · The Honey Hug gift box
Never give honey to a child under one year old. Honey is a food, not a medicine. These statements have not been evaluated by the Food and Drug Administration. Not intended to diagnose, treat, cure or prevent any disease.
